Dick’s:
Harlem Lax

This feel good photojournalist story was truly a pleasure to produce. We commissioned Pulitzer prize-winning author Buzz Bissinger to write the Sports Matter article on Harlem Lacrosse, which we then paired with beautiful photography by Eric Olgen. This touching article and photo essay was published on Sportsmatter.org and helped raise awareness and funding for the Harlem Lacrosse organization. The campaign raised over $400k in three weeks, which both our team and the Lacrosse Leadership Program deemed a great success.

Role: Integrated Producer
Photographer: Eric Olgen
Medium: Social & digital
Client: Dick’s Sporting Goods