Abercrombie &

Fitch: Labor Day

The campaign was conceived as a tribute to those who live bold and storied lives. Our approach was to highlight our talent’s funky idiosyncrasies via playful, in-studio moments. I worked closely with the creative team, our photographer and our awesome casting agency JV8INC to find a mix of models who were perfect for the job. The end result was an authentic showcase that incorporated the product through our talent being their own unique selves, each with a genuinely individualized approach to personal styling.

Role: Creative Senior Integrated Producer

Photographer: Steven Brahms
Medium: Social, digital and PR.
Client: Abercrombie & Fitch
Casting by JV8INC
Talent: Zaga Skerletovic, Melodie Vaxeaire, Matt Hitt, Rockwell Harwood, Darius Johnson